Spss statistical analysis Term Paper Example | Topics and Well Written Essays - 2500 words

Spss statistical analysis - Term Paper Example The quality of a lecture is measured on the ordinal scale from 1 to 100. The t-test is used for repeated measurements (Field 2009). There are two pairs of no aids-few aids and few aids-many aids and the paired t-test is performed on both of them. With the significant values of 0.006 and 0.000, both are smaller the cut off value of 0.05 the paired t-test showed that two all samples can be considered to have identical mean. In addition, lecture with few visual aids and many visual aids demonstrated significant correlation. The paired t-test revealed that there is no significant difference in the mean value of lecture quality depending on the amount of visual aids. It indicated that for all three cases an identical mean can be considered. The post hoc Tukey HSD indicates significant difference between groups of people training 6 and 12 weeks and between 6 weeks and 24 weeks. The 12 and 24 weeks groups did not show significant differences. The between-subject variable is the main sport of the participant which is defined in the first column. There are many ways to perform analysis of sport related statistical data (Williams & Wragg, 2004). This dataset contains two possible sport disciplines represented in this dataset. Independent samples test is an adequate research tool for this

Magazine Content Analysis Essay Example | Topics and Well Written Essays - 1750 words

Magazine Content Analysis - Essay Example Some magazines target the minority while others target the majority. Indeed, we have minority-targeted magazine like the Black Enterprise magazine and mainstream-targeted magazines like BusinessWeek magazine. This paper presents a content analysis of minority and mainstream magazines. In doing so, the paper will explain how advertisement in minority-targeted magazines and mainstream-targeted magazine by establishing the similarities and differences there in. Ideally, advertising produces magazines that target diverse audience. A mainstream-targeted magazine refers to a magazine with a huge readership and demographic categories while minority-targeted magazine relates to a magazine with limited readership and few demographic categories. In the recent times, the number of minority-targeted magazines have been increasing subject to the appreciation, increase, and buying power of the minority. Indeed, advertisers have realized the potential in the minority and have since tailored different advertisements targeting their needs, perception, and potential. The frequency and quantity of minority-targeted magazines have led to an intrusive and consistent mode of advertising that the minority cannot afford to disregard. Some of the minority-targeted magazines include the Black Enterprise magazine, African American Golfers Digest, Black Collegian Magazine, and Black Men Magazine. With respect to the Black Enterprise magazine, we can establish that the magazine is more prominent in black neighborhoods. The magazine has a capacity to reach about 6 million people and hence the need to analyze the content of the adverts contained in the magazine. The content in Black Enterprise magazine seems to target Black Americans and their needs. Notably, the magazine contains adverts of cigarettes and alcoholic drinks that suit the social needs and purchasing power of the blacks. Most notable is the fact that adverts in the Black Enterprise magazine